Breeaath
3D Character Content System for Guided Breathing Practices
The Challenge
Breeaath needed a visually clear way to explain breathing practices through repeatable content, while staying aligned with the brand’s own tone and style.
Our Structure
We built the content system around a custom 3D character, motion language, and structured breathing-cycle visuals, making the series easier to follow and more recognizable.
A 3D character built for the brand.
Built a stylized character in the project’s visual language and color palette to make the content feel more ownable and distinctive.
Breathing practices turned into visual guidance.
We animated the exercises so users could follow the rhythm and structure of each practice more clearly.
A repeatable content system across 50+ videos.
Along with editing and motion graphics, we built a production approach that allowed the series to stay visually consistent across many releases.
