SAPAR
BJJ Community App, CRM, and Brand System for Fighters and Gyms
The Challenge
BJJ fighters and gyms often work without a shared digital system for tracking matches, planning sessions, and building a stronger local community around training.
Our Structure
We shaped SAPAR as both a fighter-facing product and a gym-facing system, connecting mobile experience, CRM logic, branding, and launch materials into one ecosystem.
A CRM built for everyday clarity.
Alongside the app, we created a CRM structure for gyms to manage activity, organize engagement, and support the local BJJ network more efficiently.
A mobile experience built to feel effortless.
Designed to the mobile experience to help fighters record results, find partners, plan matches, and follow their development through stats and AI-based insights.
A system that keeps everything consistent.
We also developed the branding, logo, landing page, design system, and promotional video to give the product a complete and consistent rollout.
A website built to convert.
Designed to the launch site to explain how the app, gyms, and competition logic fit together for athletes, coaches, and operators.
